The Cereal Box Showdown
Two cereal boxes, both the same brand, stand on a grocery shelf. The small box holds 12 ounces and costs 3 dollars. The big box holds 20 ounces and costs 4 dollars. Which one is the better buy?
The big box costs more money, so it can look like the worse choice. But a shopper should not compare prices alone. The boxes hold different amounts. A better way is to find the unit price, meaning the price of a single ounce.
The way to get it is to divide the price by the number of ounces. The small box costs 300 cents. Divided by 12 ounces, that is 25 cents for each ounce. The big box costs 400 cents. Divided by 20 ounces, that is 20 cents for each ounce.
Now the comparison is fair. The big box costs 5 cents less for every ounce. Many stores print the unit price on the shelf tag, so you do not even have to divide.
There is one more thing to think about. A bargain only helps if you use what you buy. If the cereal would go stale before your family could finish the big box, the small box might be the smarter choice. Math gives you facts, and you add your own good sense.