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Peabody TeachFor teachers and grown-ups

Brochure rubric: grades K–2, 3–5 and 6–8

This brochure rubric scores a folded informational or travel brochure: a cover that tells the topic, accurate facts, headings that sort the information panel by panel, pictures with captions, words aimed at a reader, and clean conventions. Grades 3–5 and 6–8 use four levels with points, with content counting twice, and 6–8 adds sources and a call to action. K–2 uses three plain levels. Print it, or open it in the rubric maker to change any cell.

Written for Peabody Teach. Checked . Free to print, copy and change.

Brochure rubric, grades K–2

3 levels, 4 criteria, no points (a switch in the maker adds them).

Brochure rubric (Grades K–2)Name ____________________ Date ________
CriteriaWow!YesNot yet
CoverMy cover has a title and a picture that tells my topic.My cover has a title.My cover does not show my topic yet.
FactsI write a true fact on every panel.I write some true facts.I do not write facts yet.
PicturesEvery picture matches a fact and has a label.Most pictures match my facts.My pictures do not match my facts.
NeatMy brochure is neat and easy to read.Most of it is neat.It is hard to read.
Open in the maker
  • I can make a cover with a title.
  • I can write true facts.
  • I can draw pictures that match my facts.
  • I can make my brochure neat.

Brochure rubric, grades 3–5

4 levels, 5 criteria, 24 points in all.

Brochure rubric (Grades 3–5)Name ____________________ Date ________ Total ____ / 24
CriteriaExceeds4 pointsMeets3 pointsApproaching2 pointsBeginning1 pointScore
CoverCatchy title, a picture and the maker's first name on an eye-catching cover.Title and a picture on the cover.Cover is plain or the topic is unclear.No cover is made./ 4
Contentcounts ×2Accurate, interesting facts and details on every panel; nothing important is missing.Accurate facts on most panels.Few facts, or some are inaccurate.Facts are missing or wrong./ 8
Headings and layoutEvery panel has a heading and the panels follow a sensible order.Most panels have headings.Headings are missing; information is mixed up.No organization./ 4
Pictures and captionsClear pictures on most panels, each with a caption that adds information.Pictures with some captions.Few pictures, or they do not match.No pictures./ 4
Neatness and conventionsNeat, easy to read, with almost no spelling or punctuation errors.Neat with a few errors.Messy in places or several errors.Hard to read; many errors./ 4
Open in the maker
  • I can design a cover that shows my topic and draws readers in.
  • I can include accurate, important information.
  • I can organize my brochure with headings for each panel.
  • I can add pictures with captions that explain them.
  • I can make my brochure neat and correct.

Brochure rubric, grades 6–8

4 levels, 6 criteria, 28 points in all.

Brochure rubric (Grades 6–8)Name ____________________ Date ________ Total ____ / 28
CriteriaExceeds4 pointsMeets3 pointsApproaching2 pointsBeginning1 pointScore
Purpose and audiencePurpose and target reader are clear from the cover onward; every choice fits that reader.Clear purpose and reader.Purpose is clear but the reader is not considered.Purpose is unclear./ 4
Content and sourcescounts ×2Accurate, specific, well-chosen information; sources are listed on the back panel.Accurate information with sources listed.Thin or partly inaccurate; sources incomplete.Inaccurate; no sources./ 8
Panel organizationLogical flow from cover to inside to back; headings, short chunks and bullets aid skimming.Clear headings and a sensible order.Order or headings are uneven.No clear order./ 4
DesignImages, type and white space are balanced and consistent, and draw the eye to key points.Visuals and type are clear and consistent.Crowded or inconsistent design.Design gets in the way of reading./ 4
Call to actionA persuasive call to action or key takeaway that fits the purpose.A clear call to action or takeaway.A vague ending message.No ending message./ 4
ConventionsAlmost no errors anywhere, including captions.A few errors that do not distract.Errors distract in places.Frequent errors./ 4
Open in the maker
  • I can design my brochure for a specific purpose and reader.
  • I can present accurate, researched information and cite sources.
  • I can organize information so it reads well panel by panel.
  • I can use images, type and white space with purpose.
  • I can end with a clear message telling the reader what to do or remember.
  • I can edit my brochure for errors.

When to use it

  • Travel brochures for a state, country, biome or planet.
  • A brochure for a class, a club, an invention or a healthy-habits unit.
  • Paper folded in three, or a digital template with the same panels.

What to say to students

  • Your cover should tell the topic and make someone want to open it.
  • Give each panel a heading and a few strong facts.
  • Add pictures with captions that explain them.
  • Think about who will pick up your brochure. Write for them.

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The criteria are generic and written for this site, with no standards codes, so they fit any curriculum. Open one in the maker to change a word, add a row or switch to a single-point rubric; what you change stays in your browser.